landmark · Tokyo
Ura-Harajuku Streetwear District
Jingumae 3-4 chome area, 150-0001
Why it matters
Ura-Harajuku Streetwear District
Ura-Harajuku (Back Harajuku) is the birthplace of Japanese streetwear culture. The back streets between Cat Street and Meiji-dori concentrate the original BAPE, Undercover, and NEIGHBORHOOD boutiques that defined the movement in the 1990s.
Interests
Practical
- The area roughly spans Jingumae 3-4 chome, between Cat Street and Meiji-dori
- Best explored on foot; most shops open around 11:00-12:00
- Many smaller boutiques are cash-only
- Weekday mornings offer the most relaxed browsing